NSBM Marketing Circle successfully organized “Stride Expo 2025” – an Athleisure Brand Launch Exhibition, powered by the collaborative efforts of 25.1, 25.2 and 25.3 Plymouth Year 2 undergraduates from Tourism, Marketing, and Business Communication streams.

 

The exhibition served as a practical assessment component for modules in Advertising, Brand Management, and Marketing Communication. It stands as a strong reflection of NSBM’s commitment to integrating 21st-century teaching and learning techniques into its academic experience, fostering innovation, creativity, and real-world application among students.

 

A total of 40 student groups showcased their original athleisure brand concepts, unveiling unique product lines designed specifically for the Gen Z market. The event provided a vibrant platform for students to demonstrate their creativity, strategic thinking, and marketing acumen.

 

The exhibition was honored by the presence of Prof. J. Baratha Dodankotuwa, Acting Vice Chancellor, Ms. Thilini De Silva, Dean, Faculty of Business, Mr. Piyumi Wickramasinghe, Dean, Faculty of Postgraduate Studies and Mr. Venura Colombage, Head of the Department of Marketing and Tourism Studies, along with Heads of Departments and academic staff of the Faculty of Business.