The 2025 edition of the International Conference on Business Innovation (ICOBI), organized by the Faculty of Business at NSBM Green University, is scheduled to take place later this week. In anticipation of ICOBI 2025, a Pre-Conference Session was successfully held as an insightful prelude to the main event.

 

Serving as an insightful prelude to the main conference, the Pre-Conference provided an engaging platform for academic dialogue and intellectual exchange, featuring two distinguished scholars who shared valuable perspectives on research development and academic publishing.

 

The session featured keynote addresses by Dr. Dinuka Wijetunga, Senior Lecturer at the Department of Marketing, University of Colombo, on “Developing an Argument in Research: The Pyramid Principle”, and Dr. Payal Kumar, Dean of Research & Management Studies at the Indian School of Hospitality (ISH), India on “Transforming into a Book: Strategies for Academic Publishing”.