shaja

Mr. Shaja Musthaffa

Lecturer / HOD

Contact

Profile

Mr. Shaja Musthaffa is a Lecturer attached to the Department of Operations and Logistics at the Faculty of Business, NSBM Green University, having joined the university in 2021. Prior to joining NSBM Green University, he commenced his academic career as a Visiting Lecturer at several reputed private higher education institutions in Sri Lanka. He also gained valuable corporate experience across multiple organizations, strengthening his practical exposure in the fields of operations, logistics, transportation, and supply chain management.

He is a graduate of the Faculty of Engineering, University of Moratuwa, where he obtained a Bachelor of Science Honours Degree in Transport and Logistics Management with First Class Honours. He has also completed a Master of Science in Transportation from the Faculty of Engineering, University of Moratuwa. In addition, he holds a Master of Business Administration from the University of Gloucestershire, United Kingdom.

During his undergraduate studies, Mr. Musthaffa demonstrated outstanding academic excellence and was placed on the Dean’s List for four semesters. He was also awarded the John Keells Foundation Scholarship for three consecutive years, in 2016, 2017, and 2018, in recognition of his exceptional scholastic achievements in his degree programme.

At present, Mr. Musthaffa serves as the Head of the Department of Operations and Logistics at the Faculty of Business, NSBM Green University, where he contributes to academic leadership, curriculum development, student development, and the advancement of operations, logistics, and supply chain management education.

Research Interest

  • Transport behavioral studies
  • AI/ ML Applications in Transportation and Logistics
  • E – Procurement
  • Operations, Logistics, Supply Chain Management, and Sustainability Education

Memberships

  • Member (MILT) of Chartered Institute of Logistics and Transport
  • Committee Member of Educational Sub-committee of CILT Sri Lanka

Journal Publications

  1. Iddawala, J., Mohamed Musthaffa, M. S. and Yapa, C. G. (2025) ‘Do higher education institutes lay a foundation for sustainability education? Perspectives from tourism and hospitality undergraduates’, Research in Hospitality Management, 15(3), pp. 267–280. doi: https://doi.org/10.1080/22243534.2025.2582322
  2. Shaja, M.M.M., and Jayakody, J.A.T.A. (2024). ‘Impact on Customer Satisfaction by the E-S-Qual Dimensions of Online Food Delivery Service Industry among Undergraduates’. International Journal of Contemporary Business Research, 3(1), 1–22, DOI: 10.4038/ijcbr.v3i1.2.
  3. Siriwardhana, N.M.M., Shaja, M.M.M., and Iddawal, I. (2024). ‘The Impact of E -Procurement Practices on Organizational Performance of Supermarket Chain in Gampaha District, Sri Lanka’. Journal of Multidisciplinary Research, 4(1), 91–104.
  4. Shaja, M.M.M., Mayooran, S., and Bandara, Y.M. (2023). ‘Estimating the Marginal Productivity of Roads and Vehicles in Sri Lanka’. International Journal of Contemporary Business Research, 2(1), 138–163.
  5. Galappaththi, K., Herath, O. K., Bandara, Y. M. and Shaja, M. M. M. (2021). ‘Psychological Responses of Motorcar Drivers to Flashing Amber Lights at Signalised T-Intersections’. Journal of South Asian Logistics and Transport, 1(2), 19–33. DOI: http://doi.org/10.4038/jsalt.v1i2.32

Conference (Full Paper) Publications

  1. Deivendra, H., and Shaja, M. M. M., (2025). ‘Navigating Urban Congestion: A strategic Approach to Traffic and Pedestrian Safety at Kottawa Junction’. Research for Transport and Logistics Industry, pp. 36-39.
  2. Iddawala, J., Shaja, M. M. M., & Yapa, C. G. (2024). ‘Sustainability education for tourism undergraduates: Assessing the impact of incorporating a sustainable tourism module on student literacy’. The First International Conference on University–Industry Collaborations for Sustainable Development, pp. 368-379.
  3. Perera, H.A.V.K., and Shaja, M. M. M., (2023). ‘A Study on the Importance of Introducing Railway Organizational Structural Reforms in Sri Lanka: A Passenger Transport Perspective. International Conference on Business Innovation, pp. 336-355.
  4. Jayawardane, K., Musthaffa, S., and Dias, M. (2022), “Impact of Lean Manufacturing on Inventory Turnover Performances: Evidence from the Sri Lankan Apparel Industry,” 2022 Moratuwa Engineering Research Conference (MERCon), Moratuwa, Sri Lanka, pp. 1-6, doi: https://ieeexplore.ieee.org/document/9906192
  5. Shaja, M.M.M., Bandara, YM. (2020), ‘Relationship between utility of driving, socio-economic characteristics, and risk behaviour of drivers’, 9th International Economics Research Conference of the Sri Lanka Forum of University Economists, pp. 149 – 155.

Details of the Books/Book Chapters

  • Galagedara, A. and Shaja, M.M.M. (2026) ‘Investigating operational drivers of the bullwhip effect in the upstream supply chain of the FMCG industry’, in Udeshinee, W.A.P., Gayanika, S. and Silva, T.D. (eds.) Applied Research in Business and Education. 1st edn. Routledge, pp. 350 – 356. https://doi.org/10.4324/9781003739920-40

Ongoing Research

  • Post-Harvest Fruit & Vegetable Loss in the Sri Lankan Supply Chain

Research and Project Contributions to the Sustainable Development Goals (SDGs)

His research and other project contributions are aligned with the following SDG(s):

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