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Ms. Arani Rodrigo

Lecturer

Contact

Ms. Arani Rodrigo, a lecturer attached to the Faculty of Business, holds a Bachelor of Business Administration (Hons.) in Business Economics (First Class) from the University of Colombo. She is a member of the Charted Institute of Management Accounting (CIMA/ACMA, UK) and the Charted Institute of Marketing (CIM/MCIM, UK). Also, she completed her Masters in Business Administration at the Postgraduate Institute of Management, University of Sri Jayewardenepura. She is currently reading for her PhD in Management at the University of Sri Jayewardenepura. Her research interests are in financial economics, circular economics, sustainable development, environmental economics and green behaviors.

Research Interest

  • Business economics
  • Financial decision making
  • Sustainable behaviors
  • Consumer behaviors
  • Modern marketing techniques

Memberships

  • Associate Member (ACMA/CGMA) – Charted Institute of Management Accounting (CIMA,UK)
  • Member (MCIM) – Charted Institute of Marketing (CIM,UK)

Journal Publications

  1. Rodrigo, A., & Mendis, T. (2024). Developing a theoretical model for the role of cognitive load and financial literacy on investment decisions during an economic crisis: a conceptual paper based on Sri Lanka. Sri Lanka Journal of Management, 29(1). https://doi.org/10.33939/SLJM.29.01.04.2024
  2. Rodrigo, A., & Mendis, T. (2023). Impact of social media influencers’ credibility on millennial consumers’ green purchasing behaviour: A study on personal and social identities. Sri Lanka Journal of Management, 28(1). https://sljm.pim.sjp.ac.lk/list_articles.php SLJM_Title_ID=70&SLJM_Title=Volume%2028,%20Issue%201,%20January-June%202023&Issue_Year=2023
  3. Rodrigo, A., & Mendis, T. (2023). Impact of social media influencers’ credibility on millennial consumers’ green purchasing behavior: a concept paper on personal and social identities. Management Matters, 20(2), 134–153. https://doi.org/10.1108/manm-12-2022-0113

Conference Publications

  1. Rodrigo, A., & Mendis, T. (2025). The impact of Digital Self-Efficacy and E-Governance on the intention to utilise E-Government services: a theoretical framework for the public sector. International Conference on Business Management, University of Sri Jayewardenepura, Sri Lanka. https://icbm.sjp.ac.lk/wp-content/uploads/2025/03/Final-Abstract-Book-ICBM-2025-V5.pdf
  2. Mendis, T., Rodrigo, A., & Harshana, P. (2025). Applying Reinhart and Rogoff’s framework to the Sri Lankan Economic Crisis: Identifying parallels and divergences. https://icbm.sjp.ac.lk/wp-content/uploads/2025/03/Final-Abstract-Book-ICBM-2025-V5.pdf
  3. Rodrigo, A., & Yatawara, T. (2024). Impact of personal norms on green consumerism in Sri Lanka with moderating effect of price sensitivity -A concept Paper based on Norm Activation model. International Conference on Business Management, University of Sri Jayewardenepura. https://icbm.sjp.ac.lk/wp-content/uploads/2024/02/final.pdf
  4. Premarathna, K. V. L., & Rodrigo, A. D. (2023). Impact of Covid-19 and economic crisis on construction industry in Sri Lanka. Annual Research Conference of Sri Lanka Students Association in Japan.
  5. Rodrigo, A., & Mendis, T., (2023). Impact of social media influencers’ credibility on millennial consumers’ green purchasing behaviour: A study on personal and social identities. PIMARC, Postgraduate Institute of Management, USJP, Sri Lanka. https://pim.sjp.ac.lk/view/index.php?doc=pimarc_2023.pdf
  6. Rodrigo, A., & Herath, P. (2023). The Impact of Xenocentrism on the Green Purchasing Intentions of Zoomer Consumers. International Conference on Business Innovation, NSBM Green University.
  7. Rodrigo, A., Ismail, A. S., Wanigasekara, S., & De Alwis Senevirathne, R. (2023). Perspective of banking professionals on the low demand for loans during an economic uncertainty: A study on financial literacy and conservative behavior of corporate clients. International Research Conference on Management and Finance, University of Colombo, Sri Lanka.

On Going Research

  • Mendis, T., Rodrigo, A., & Harshana, P. (2025). Applying Reinhart and Rogoff’s framework to the Sri Lankan Economic Crisis: Identifying parallels and divergences. (Under Review)
  • Rodrigo, A., & Mendis, T. (2024). The Impact of Financial Literacy on Investment Decisions During an Economic Crisis: Empirical Paper Based on Sri Lanka. (Under Review)

Research Committee and Roles

  1. Co-Editor-In-Chief – International Journal of Contemporary Business Research
  2. Editorial Board Member – 08th International Conference in Business Innovation, NSBM Green University, Sri Lanka (ICOBI 2025).
  3. Track Manager:  Economic Advancements and Business Analytics – 08th International Conference in Business Innovation, NSBM Green University, Sri Lanka (ICOBI 2025).
  4. Reviewer – 03rd Accounting & Finance Student Research Symposium, Department of Accounting & Finance, NSBM Green University, Sri Lanka (AFSRS 2025).
  5. Track Manager:  Economic Advancements and Business Analytics – 07th International Conference in Business Innovation, NSBM Green University, Sri Lanka (ICOBI 2024).