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Mr. Yadawa Weerakoon

Temporary Lecturer

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Profile

I am a dedicated academic and data professional currently serving as a Temporary Lecturer at NSBM Green University. I hold a First Class Honours Degree in Bachelor of Business Science, specializing in Business Analytics, from the prestigious University of Moratuwa.
 
Before transitioning into academia, I worked as a Marketing Data Scientist at Hype Invention, a Colombo based marketing innovation and technology company. In this role, I applied advanced data science techniques to optimize marketing strategies, analyze consumer behavior, and deliver actionable, data-driven insights that enhanced campaign performance.
 
Throughout my academic and professional journey, I have developed strong expertise in business analytics, data visualization, data analytics, machine learning, and programming. I am passionate about bridging theoretical knowledge with practical application to ensure students are equipped with both the conceptual understanding and hands-on skills necessary in today’s data-driven business environment.
 
As a lecturer, I emphasize critical thinking, applied learning, and the ethical use of data in business decision-making. My goal is to empower students to become confident, responsible, and future-ready analytics professionals.

Research Interest

  • Business Analytics
  • Data Analytics
  • Data Science
  • Artificial Intelligence
  • Text Analytics (NLP)
  • Marketing Analytics

Conference (Full Paper) Publications

  1. Chandima, V. K. M., A. Pathiranage, and W. G. T. D. Premanayake. “The Role of Digital Information Management in Enhancing Undergraduate Students’ Digital Literacy: A Multi-University Analysis.” International Journal of Contemporary Business Research 3.2 (2025).