shashini

Ms. Shashini Gayanika

Senior Lecturer

Contact

  • sashini@nsbm.ac.lk
  • +94 11 544 5000 (ext )
  • Department of Economics and Decision Sciences
  • Faculty of Business
  • Google Scholar
  • Linkedin

Ms. Sashini Gayanika is a Senior Lecturer at NSBM Green University with over a decade of experience in teaching and research in the field of economics. She holds a Master’s degree in Economics from the University of Colombo and a Bachelor of Business Administration (Special) in Business Economics from the University of Sri Jayewardenepura, where she graduated with First Class Honours. Her outstanding academic performance earned her the Gold Medal for Economics from NSBM for the highest GPA in the discipline. Ms. Gayanika is currently pursuing doctoral research and is passionate about using data-driven approaches to address socio-economic challenges, particularly in the areas of labor economics and behavioral economics.

Research Interests

  • Community empowerment in Tourism
  • Gender wage differentials
  • Literacy and numerary in labor market

Journal Publications

  1. Gayanika, D.M.S. (2020) “Political Communication through non-political social media: Testing an expressive citizenship model,” NSBM Journal of Management, 6(1), pp. 18–25. Available at: https://doi.org/10.4038/nsbmjm.v6i1.51
  2. Gayanika, D.M.S. (2017) “The role of Community Empowerment on sustainable eco-friendly resort development: A case study of Kandalama residents in Sri Lanka,” NSBM Journal of Management, 3(1), pp. 73–97. Available at: https://doi.org/10.4038/nsbmjm.v3i1.41

Conference (Full Paper) Publications

  1. Ekanayake, I. and Gayanika, S. (2022) “Data visualization using augmented reality for education: A systematic review,” 2022 7th International Conference on Business and Industrial Research (ICBIR), pp. 533–537. Available at: https://doi.org/10.1109/icbir54589.2022.9786403
  2. Perera, GPK, Gayanika, S. (2020) “Emotional Reduction Techniques to Empower Rural Community: A Case Study of Farmers in Anuradhapura and Polonnaruwa,” 2019 3rd International Conference on Business Innovation (ICOBI), pp. 120–123. Available at: https://www.nsbm.ac.lk/wp-content/uploads/2021/08/ICOBI_2019_Social-Media-and-Expressive-Citizenship-Expressive-Facebook-Use-and-Interactive-Political-Expression.pdf
  3. Gayanika, S. (2019) “Social Media and Expressive Citizenship: Expressive Facebook Use and Interactive Political Expression,” 2019 2nd International Conference on Business Innovation (ICOBI), pp. 120-123.
  4. Devendra, A. and Gayanika, S. (2019) “Impact of Rewards on Employee Motivation: Food Industry in Sri Lanka,” 2019 2nd International Conference on Business Innovation (ICOBI), pp. 259-262.
  5. Gayanika S. (2018), “Testing An Alternative Structural Model in Community Support for Sustainable Tourism Development in Sri Lanka,” 2018 1st International Conference on Business Innovation (ICOBI), pp. 137-141.

Ongoing Research

  1. Work-in-progress: A systematic Literature Review on mainstreaming community engagement in pandemic situations for building resilient communities, affiliated with University of the West of Scotland, UK and Salford University, UK