NSBM Green University successfully hosted the 6th Student Research Symposium in Marketing, Tourism and Multimedia (SRSMTM 2026) on 8 October 2026, organised by the Department of Marketing and Tourism Management, Faculty of Business. The event brought together academic staff and undergraduates to celebrate research, innovation, and knowledge sharing.

Held under the theme “Intelligent Futures: Integrating Creativity, Communication, Marketing and Experience in the AI Age,” the symposium explored the evolving role of artificial intelligence in shaping marketing, tourism, communication, and multimedia practices.

The symposium featured more than 20 undergraduate research papers, showcasing the research interests, analytical capabilities, and innovative perspectives of NSBM undergraduates. A keynote address by Prof. Ravi Dissanayake of the University of Kelaniya further enriched the academic programme, offering valuable insights into the symposium’s central theme.

SRSMTM 2026 provided a platform for students to present their research, exchange ideas, and engage with contemporary developments across their fields of study. The event also reinforced the Faculty of Business’s commitment to fostering research engagement and encouraging students to explore emerging trends and challenges in an increasingly technology-driven world.

Through initiatives such as SRSMTM, NSBM Green University continues to nurture a research-oriented academic culture, empowering undergraduates to develop critical thinking, creativity, and a spirit of inquiry as they prepare to contribute to their respective industries and society.