Students’ Business Analytics Circle (SBAC)

The Students’ Business Analytics Circle (SBAC) is a student subject circle established under the Department of Accounting and Finance to provide a platform for students to enhance their knowledge and practical skills in the field of business analytics.

SBAC aims to help students develop strong analytical thinking and gain exposure to the role of data-driven decision-making in modern business environments. The circle creates opportunities for students to learn beyond the classroom and strengthen their understanding of analytics tools, techniques, and applications.

Through workshops, guest lecture series, industry talks, and student-led events, SBAC provides an interactive learning environment where students can improve their analytical knowledge and practical skills. These activities allow students to engage with real-world business problems and learn from professionals working in the analytics and technology sectors.

By building industry collaborations and networking opportunities, SBAC also focuses on preparing students for the evolving demands of the industry. The circle aims to support students in becoming confident, analytically capable graduates who are ready to contribute to data-driven organizations.

Vision and Mission

Vision

To cultivate a community of future-ready business leaders who harness the power of analytics, critical thinking, and collaborative learning to drive data-informed decisions and meaningful impact in the business world.

Mission

Develop Practical Analytics Skills- Provide hands-on exposure to tools, techniques, and frameworks in business analytics, enabling students to transform data into actionable decisions.
Encourage Collaborative Exploration- Build a supportive platform where students engage in discussions, projects, and case studies that promote teamwork and diverse perspectives in analytics.
Connect Academia with Industry- Strengthen ties between students and the professional world through workshops, guest lectures, and research presentations aligned with current industry practices.
Promote Ethical and Critical Thinking- Instill a culture of integrity and responsibility in applying analytics, ensuring insights are used ethically to drive sustainable and impactful business outcomes.

Objectives/ Key focus areas

Enhancing Analytical Literacy Build students’ knowledge and confidence in using business analytics tools, techniques, and frameworks to interpret data and support decision-making.
Promoting Practical Application Encourage hands-on learning through projects, case studies, and simulations that connect classroom theory with real- world business challenges.
Strengthening Industry Engagement Facilitate workshops, guest lectures, and collaborative research that expose students to current trends, technologies, and practices in analytics-driven industries.
Fostering Collaboration and Leadership Provide a platform for teamwork, peer learning, and leadership development, empowering students to share diverse perspectives and drive impactful initiatives.

Major Projects and initiatives

Connect 26

Connect 26 is a flagship forum designed to bring together students, academics, and industry experts to exchange ideas and insights in business analytics. The event will also mark the launch of the SBAC magazine. (October 2026)

Data-Surge

Data-Surge is an interactive learning event designed to combine analytics knowledge with engaging activities, encouraging active participation from students. The first episode was successfully held on 26 February 2026 at the B1-101 Lecture Hall, providing students with an engaging platform to explore business analytics concepts beyond the classroom.

Analytics Day

Analytics Day is organized in celebration of Global Business Analysis Day. The event features a panel discussion, student competition, and the launch of the SBAC Magazine, creating a platform that connects students with industry professionals in the field of business analytics.