prabodya

Ms. Prabodya Munasingha

Lecturer Probationary

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Ms. Prabodya Munasingha is a graduate of the Bachelor of Business Management (Honours) in Hospitality, Tourism and Events Management with First Class Honours from Uva Wellassa University of Sri Lanka, where she was recognized with the Vice Chancellor’s Award and the Gold Medal awarded by the Bank of Ceylon for being the best-performing student in academic performance. She is currently reading for a Master of Science (MSc) in Management at the University of Sri Jayewardenepura, Sri Lanka. She is also an Associate Member of the Sri Lanka Institute of Marketing (SLIM).

She has gained three years of academic and professional experience in the fields of travel, tourism, and higher education before joining NSBM Green University. Her professional experience in the travel and tourism industry provided her with exposure to airline reservation systems and travel operations using Amadeus and Galileo Global Distribution Systems (GDS). She has also served as a Lecturer, engaging in undergraduate teaching, research supervision, curriculum delivery, student mentoring, and academic administration.

Her research interests include sustainable tourism, tourism MSMEs, destination resilience, crisis preparedness, digital transformation, green business strategies, strategic management, and tourism planning and development. Her current postgraduate research focuses on crisis readiness and destination resilience in tourism MSMEs. She has contributed to academic research through conference presentations and publications in peer-reviewed journals. She has also actively participated in organizing academic conferences, events and industry engagement programmes. In recognition of her contribution to the tourism sector, she was selected among the Top 100 Beijing Tourism Experts worldwide. She is committed to advancing tourism and hospitality education through high-quality teaching, impactful research, and industry collaboration while contributing to the sustainable development of the tourism sector.

Research Interest

  • Tourism Economics
  • Sustainable Tourism
  • Tourism MSMEs
  • Destination Resilience
  • Crisis Management
  • Strategic Management
  • Tourism Planning and Development
  • Destination Marketing
  • Special Interest Tourism

Journal Publications

  1. Jayawardena, H.N., Harshani, G.H.V., De Silva, S.W.D.R., Wijesundara, W.G.S.R., Munasingha, M.M.P.K. and Umashani, A.L.A.P., 2023. Delineating the Impact of social media Networks on Travel Decision-Making Process: An Experience of University Undergraduates. TRIVALENT ත්‍රිසංයුජ: Journal of Archaeology, Tourism & Anthropology, 4(1).
  2. Chandrasiri, M.T.U., Ranasinghe, J.P.R.C. and Munasingha, M.M.P.K., 2025. Impact of Strategic Adaptation Practices on Revisit Intentions: Mediating Role of Tourist Attractiveness towards International Hotel Chains in Sri Lanka. South Asian Journal of Tourism and Hospitality, 5(2).
  3. Munasingha, P., Ranasinghe, R., Ranathunga, D. and Pattiyagedara, S., Government support for revitalizing performance of tourism MSMEs: A resource advantage theory perspective. Small, 11, p.50.
  4. Sarfeen, N.M., Karunarathna, A.C.I.D. and Munasingha, M.M.P.K. (2024) “An Analysis on Socio-Economic Impacts of International Sports,” 6, pp. 2054–2064.

Books/Book Chapters

  • Ranasinghe, J.P.R.C., Pattiyagedara, P.G.S.S., Harshani, G.H.V., Rajapaksha, R.M.P.D.K., Munasingha, M.M.P.K. and Narampanawa, I.S., 2026. Paradigms and Practices of Circular Economy in Tourism (2010–2024): A Comprehensive Bibliometric Analysis and Systematic Literature Review.

Ongoing Research

  1. Strategic Vigilance and Crisis Preparedness as Drivers of Tourism Resilience: The Mediating Roles of Digital Dynamic Capabilities and Entrepreneurial Orientation in Tourism MSMEs in Sri Lanka
  2. Visitor Flow Management Practices in Wildlife Parks in Sri Lanka: Developing a Behavior Based Flow Model
  3. The Impact of Agglomeration Strategy on Rural Resilience of Homestay Tourism Operators in Sri Lanka as a Developing Tourism Economy
  4. Exploring the Risk Perceptions and Risk Reduction Strategies of Solo Female Travelers in Sri Lanka

Research and Project Contributions to the Sustainable Development Goals (SDGs)

Her research and other project contributions are aligned with the following SDG(s):

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