Ms. Dinusha Sathsarani


Department of Marketing and Tourism Management

Faculty of Business


Ms. Dinusha Sathsarani graduated from the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura with a Bachelor of Science in Marketing Management (first-class honours). She is also a passed finalist of the Association of Accounting Technicians, Sri Lanka. She possesses corporate experience in the fields of marketing and digital marketing. She is currently reading for her MBA at the Postgraduate Institute of Management, University of Sri Jayewardenepura. She contributes to the university as the node leader for the Marketing Management degree offered by University of Plymouth and conducting lectures for Marketing Management, Buyer Behaviour, Global Enterprise, Advertising, and Business Environment. She is the Mistress-in-charge of the Marketing Circle and is also the Mistress-in-charge of the Aerobics Club. Her research interests lie in consumer behaviour, culture and consumption, and digital marketing.

Research Interests & Memberships

Research Interests
  • Service Marketing

  • Consumer Behavior

  • Branding Digital Marketing

Research and Publications

Journal Publications
Conference Publications
  • Weerasekera, D., Punchihewa, C., Dissanayake, J., (2019)., "A study on viewers’ responses to television commercials in Sri Lanka,", International Conference on Business Innovations.,
  • Weerasekera D., (2018),, "Value manifested through the consumption behaviour of a Fishing community, Southern Province Sri Lanka.", Undergraduate Research Conference. University of Sri Jayewardenepura.,
  • Ms. Dinusha Sathsarani,  Chirani Punchihewa,  Jayamali Dissanayake,  "A Study on Viewers’ Responses to Television Commercials In Sri Lanka", International Conference on Business Innovation,