Mr. Thisal Yatawara
Lecturer/ Head of Student Affairs
Contact
- thisal.y@nsbm.ac.lk
- +94 11 544 5000 (ext 1143)
- Department of Marketing and Tourism Management
- Faculty of Business
- Google Scholar
Profile
Mr. Thisal Yatawara is a dedicated academic and student development professional currently serving as a Lecturer attached to the Department of Marketing & Tourism and as the Head of Student Affairs at NSBM Green University.
He holds a bachelor’s degree in international business management from University of Plymouth, UK (affiliated with NSBM Green University) and an MBA in Marketing from the University of Colombo. In addition, he is a CIMA Passed Finalist, further strengthening his business and analytical acumen.
With over five years of experience in academia, Mr. Yatawara specializes in teaching modules such as Introduction to Marketing, Advertising and Marketing Communication, and International Marketing. His teaching philosophy emphasizes practical learning, creativity, and the integration of real-world industry insights to prepare students for the evolving business environment.
In his role as Head of Student Affairs, he provides strategic leadership to over 40 student clubs and societies, fostering a vibrant and inclusive student culture that promotes personal growth, leadership, and holistic development.
Beyond academia, Mr. Yatawara is a former national badminton player who represented Sri Lanka for more than six years, notably winning a silver medal at the 2016 South Asian Games held in India. His sporting background continues to inspire his approach to teaching and mentoring, where he instills discipline, teamwork, and resilience in his students.
Mr. Yatawara’s professional journey reflects a blend of academic excellence, leadership, and passion for student empowerment, making him a valued member of the NSBM community.
Conference (Full Paper) Publications
- Prasansana, V., Herath, P., Yatawara, T., & Kumaradeepan, V. (2026) The impact of store atmosphere on Gen Z consumers’ purchase intention of fashion retail stores: an SOR study. In Applied Research in Business and Education (pp. 222-230). Routledge.
- Gunasekara, C., Herath, P., Yatawara, T. B., Rodrigo, A., & Rajakaruna, H. (2025) Impact of Perceived Product Quality and Consumer Trust on Purchase Intention in Online Clothing Platforms in Sri Lanka. TRANSFORMATIVE APPLIED RESEARCH, 110.
- Rodrigo, A., & Yatawara, T. (2024). Impact of personal norms on green consumerism in Sri Lanka with the moderating effect of price sensitivity-a concept paper based on norm activation model.
- Vidanalage, A. K. T., & Yatawara, T. (2023). Gender Disparities in Job Performance: An Empirical Examination with a Focus on Emotional Labor among University Academics. ACCELERATING SOCIETAL CHANGE THROUGH DIGITAL TRANSFORMATION, 238.
- Weerasekara, D., Yatawara, T., & Iddawala, J. (2022). Leveraging Green Thinking as a Motivator to Influence Consumer Purchasing Intention. ACCELERATING GROWTH TOWARDS SDG ACCOMPLISHMENT, 115.
Journals
- Jayathissa, H., Joseph, S., Yatawara, T., & Nayanapriya, M. T. (2025). The Impact of Digital Transformation on Small and Medium Enterprises Performance in Sri Lankan Hotel Industry. International Journal of Contemporary Business Research, 3(2).
- Withanaarachchi, N., Joseph, S., & Yatawara, T. (2025). The Impact of Digital Marketing, Sales Promotion, And E-Word Of Mouth On Customer Purchase Intention In Sri Lankan Handicrafts Industry. International Journal of Contemporary Business Research, 3(2).
Book Chapters
- Koswatte, I., Joseph, S., Yatawara, T., Iyampillai, K., & Kaushalya, A. (2025). Entrepreneurial Resilience through Leadership Transformation: Evidence from Sri Lanka. In Leadership and Leadership Development (pp. 109-132). Routledge.
Research and Project Contributions to the Sustainable Development Goals (SDGs)
His research and other project contributions are aligned with the following SDG(s):