Dr. Christopher Agyapong Siaw


University of Plymouth


Module Leader 

  • Digital Marketing
  • New Product Development and Marketing Planning
  • Marketing Fundamentals
  • Essentials of Marketing

Professional Biography: As a marketing academic, Christopher has taught extensively across marketing, management and strategy disciplines in various universities including Sydney university and University of New South Wales in Australia. With a core research interest in how customer value drives firm value creation processes, Christopher’s research focuses on knowledge management and co-creation of value in service ecosystems, new product innovation and technology convergence, product market structures and evolution, and societal marketing.

Academic Qualifications

  • PhD
  • MSc
  • BSc