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Dr. Christopher Agyapong Siaw

Lecturer

University of Plymouth

Profile

Module Leader 

  • Digital Marketing
  • New Product Development and Marketing Planning
  • Marketing Fundamentals
  • Essentials of Marketing

Qualifications

PhD, MSc, BSc

Professional Biography: As a marketing academic, Christopher has taught extensively across marketing, management and strategy disciplines in various universities including Sydney university and University of New South Wales in Australia. With a core research interest in how customer value drives firm value creation processes, Christopher's research focuses on knowledge management and co-creation of value in service ecosystems, new product innovation and technology convergence, product market structures and evolution, and societal marketing.

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