Module Leader 

• Digital Marketing
• New Product Development and Marketing Planning
• Marketing Fundamentals
• Essentials of Marketing

Qualifications

PhD, MSc, BSc

Professional Biography: As a marketing academic, Christopher has taught extensively across marketing, management and strategy disciplines in various universities including Sydney university and University of New South Wales in Australia. With a core research interest in how customer value drives firm value creation processes, Christopher's research focuses on knowledge management and co-creation of value in service ecosystems, new product innovation and technology convergence, product market structures and evolution, and societal marketing.