shashini

Ms. Shashini Gayanika

Senior Lecturer

Contact

Ms. Sashini Gayanika is a Senior Lecturer and the former head of the department of Economics and Decision Sciences at NSBM Green University. With over a decade of experience in higher education, she specializes in teaching Micro-economics,Macro-economics, Financial Economics, Econometrics and Research Methodology for Undergradutes and postgraduates programs while actively contributing to student development and professional practice initiatives within the Faculty of Business.
She is currently reading for a PhD at MSU, Malaysia, focusing on Ethical usage of Artificial Intelligence among Higher Eductaion sector. She holds a Master’s in Economics from the University of Colombo and graduated with First Class Honours in B.Sc. Business Administration (Business Economic) (Special) from the University of Sri Jayewardenepura as the best performing student of the Department of Business Economics at the Faculty of Management Studies and commerce with the Gold Medal awarded by NIBM.
Her research portfolio includes multiple international and local publications in the areas of technology use in teaching and learning and tourism Mangament. Beyond academia, Ms. Sashini has also played a key leadership role in curriculum development, programme management as the Head of Quality Assurance in 2023.

Research Interests

  • Ethical Usage of AI
  • Consumer Behavior
  • Technology use in HE

Journal Publications

  1. Gayanika, D.M.S. (2020) “Political Communication through non-political social media: Testing an expressive citizenship model,” NSBM Journal of Management, 6(1), pp. 18–25. Available at: https://doi.org/10.4038/nsbmjm.v6i1.51
  2. Gayanika, D.M.S. (2017) “The role of Community Empowerment on sustainable eco-friendly resort development: A case study of Kandalama residents in Sri Lanka,” NSBM Journal of Management, 3(1), pp. 73–97. Available at: https://doi.org/10.4038/nsbmjm.v3i1.41

Conference (Full Paper) Publications

  1. Ekanayake, I. and Gayanika, S. (2022) “Data visualization using augmented reality for education: A systematic review,” 2022 7th International Conference on Business and Industrial Research (ICBIR), pp. 533–537. Available at: https://doi.org/10.1109/icbir54589.2022.9786403
  2. Perera, GPK, Gayanika, S. (2020) “Emotional Reduction Techniques to Empower Rural Community: A Case Study of Farmers in Anuradhapura and Polonnaruwa,” 2019 3rd International Conference on Business Innovation (ICOBI), pp. 120–123. Available at: https://www.nsbm.ac.lk/wp-content/uploads/2021/08/ICOBI_2019_Social-Media-and-Expressive-Citizenship-Expressive-Facebook-Use-and-Interactive-Political-Expression.pdf
  3. Gayanika, S. (2019) “Social Media and Expressive Citizenship: Expressive Facebook Use and Interactive Political Expression,” 2019 2nd International Conference on Business Innovation (ICOBI), pp. 120-123.
  4. Devendra, A. and Gayanika, S. (2019) “Impact of Rewards on Employee Motivation: Food Industry in Sri Lanka,” 2019 2nd International Conference on Business Innovation (ICOBI), pp. 259-262.
  5. Gayanika S. (2018), “Testing An Alternative Structural Model in Community Support for Sustainable Tourism Development in Sri Lanka,” 2018 1st International Conference on Business Innovation (ICOBI), pp. 137-141.

Ongoing Research

  1. Work-in-progress: A systematic Literature Review on mainstreaming community engagement in pandemic situations for building resilient communities, affiliated with University of the West of Scotland, UK and Salford University, UK

Research Committee and Roles

  1. Ethical Review Commitee Member – NSBM Green University