Ms. Shashini Gayanika

Senior Lecturer



Ms. Sashini Gayanika is Business Economics graduate with a first class honors in Business Administration (Business Economics – special) degree from the faculty of Management Studies and Commerce of University of Sri Jayewardenepura.

She received the Gold Medal for Economics bestowed by National School of Business Management (NSBM) for the best performance in Business Economics with the highest Grade Point Average (GPA). She joined NSBM, School of Business in 2013 and lectures Economic modules including Microeconomics, Macroeconomics, Econometrics and Quantitative Techniques for Finance.

Research Interests

  • Community empowerment in Tourism
  • Gender wage differentials
  • Literacy and numerary in labor market

Journal Publications

  1. Gayanika, D.M.S. (2020) “Political Communication through non-political social media: Testing an expressive citizenship model,” NSBM Journal of Management, 6(1), pp. 18–25. Available at:
  2. Gayanika, D.M.S. (2017) “The role of Community Empowerment on sustainable eco-friendly resort development: A case study of Kandalama residents in Sri Lanka,” NSBM Journal of Management, 3(1), pp. 73–97. Available at:

Conference (Full Paper) Publications

  1. Ekanayake, I. and Gayanika, S. (2022) “Data visualization using augmented reality for education: A systematic review,” 2022 7th International Conference on Business and Industrial Research (ICBIR), pp. 533–537. Available at:
  2. Perera, GPK, Gayanika, S. (2020) “Emotional Reduction Techniques to Empower Rural Community: A Case Study of Farmers in Anuradhapura and Polonnaruwa,” 2019 3rd International Conference on Business Innovation (ICOBI), pp. 120–123. Available at:
  3. Gayanika, S. (2019) “Social Media and Expressive Citizenship: Expressive Facebook Use and Interactive Political Expression,” 2019 2nd International Conference on Business Innovation (ICOBI), pp. 120-123.
  4. Devendra, A. and Gayanika, S. (2019) “Impact of Rewards on Employee Motivation: Food Industry in Sri Lanka,” 2019 2nd International Conference on Business Innovation (ICOBI), pp. 259-262.
  5. Gayanika S. (2018), “Testing An Alternative Structural Model in Community Support for Sustainable Tourism Development in Sri Lanka,” 2018 1st International Conference on Business Innovation (ICOBI), pp. 137-141.

Ongoing Research

  1. Work-in-progress: A systematic Literature Review on mainstreaming community engagement in pandemic situations for building resilient communities, affiliated with University of the West of Scotland, UK and Salford University, UK