venura

Mr. Venura Colombage

Senior Lecturer / HOD

Contact

  • venura.c@nsbm.ac.lk
  • +94 11 544 5000 (ext 1113)
  • Department of Marketing and Tourism Management
  • Faculty of Business
  • Google Scholar
  • Linkedin

Profile

Mr. Venura Colombage is a first class degree holder from Department of Marketing Management at University of Sri Jayewardenepura. He is a dual gold medalist with Dr. Patrick Mendis Prize for the Most Outstanding Graduate with Leadership qualities and other extra-curricular activities at Faculty of Management, University of Sri Jayewardenepura for year 2016 along with CIM Gold Medal for Most outstanding Marketing graduate at Department of Marketing Management for year 2016. Further he was a SLUSA colours holder and USJP Sports Colurs holder for Track and field events.

Beyond being an academic, he is an Associate Member of Sri Lankan Institute of Marketing and a Member of Sri Lankan Insurance Institute. He has pursued a corporate career nearly for two years in a leading apparel manufacturing company.

Research Interests

  • Green Consumerism
  • Green Consumption
  • Consumer Psychology
  • Advertising & Marketing Communication
  • Brand Management
  • Social Media Usage
  • Green Purchase Intention

Memberships

  • Associate Member- Sri Lankan Institute of Marketing (SLIM)

Journal Publications

  1. Colombage, V. (2023). The Impact of Rarity Value and PERVAL Scale on Green Purchase Intention of Sri Lankan FMCG Consumers. INTERNATIONAL JOURNAL OF CONTEMPORARY BUSINESS RESEARCH, 1.
  2. Colombage, V. (2024). THE FACTORS AFFECTING TO STUDENTS’SATISFACTION OF NON-STATE HIGHER EDUCATION SECTOR OF SRI LANKA: A HOLISTIC APPROACH BASED ON HESQUAL MODEL. Journal of Multidisciplinary Research, 3(01-2023), 208.
  3. Colombage, V K and Rathnayake, D T (2020) Impact of fashion involvement and hedonic consumption on impulse buying tendency of Sri Lankan apparel consumers : the moderating effect of age and gender. NSBM Journal of Management, 6 (2). pp. 23-54. ISSN 2465-5643
  4. Colombage, V. K., & Galahitiyawe, N. W. (2020). Basic Human Values and Customer Perceived Values Towards Green Purchase Intention. Sri Lankan Journal of Management 5(1). PP. 1-31.

Conference (Full Paper) Publications

  1. Colombage, V. (2018, August). The Determinants of Personal Solid Waste Management Behaviour of Colombo District Residents. In 1st INTERNATIONAL CONFERENCE ON BUSINESS INNOVATION (p. 92).
  2. Madurapperuma, R. K., & Colombage, V. (2022). Factors Affecting the Adoption of Digital Marketing by SMEs in the Context of Sri Lanka.  In 4th INTERNATIONAL CONFERENCE ON BUSINESS INNOVATION