Women in Hospitality Challenges Admits Covid-19 Global Pandemic

  • Mr. Lasitha De Silva ,Lecturer ,Department of Marketing and Tourism Management ,Faculty of Business
  • D A C S Silva ,NSBM Green University, Sri Lanka

Before the COVID, there were more than 2.3 million visitors in Sri Lanka. Travel and tourism income remained a significant contributor to the national economy. By 2022, Colombo will open more than 14 hotel projects in its pipeline to meet the growing number of passengers as per the industry strategy. Sri Lanka reported around 60% of its occupancy last year, but key indicators of Easter terrorist attacks revealed less than 2018 in April 2019. It has been predicted, for example, that 25,000-30,000 additional employees would be needed per year to accommodate for the expected rise in guest arrivals to the region, postCOVID forecast. Still, only less than 1,000 hotel management training graduates have generated annually, as per the tourism industry higher educational institute figures. It needs to build a good picture of the hotel industry to draw more women into the workforce to bridge the market’s expanding labour shortage, to meet state economic objectives, more efficiently. The industry is offering equal opportunities for woman from its initiation in 1966 after the II world war and expansion in the same year with the approval of parliaments Act No. 10 of 1966.

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