Sustainable development on tea estates of Welimada: sustainable practices for the increase of brand recognition

N M S U Nissanka, University of SOLENT,

Page Numbers :- 50-60

Abstract :-

The paper is based on sustainability and all the sources used are secondary sources that are used to analyze the course concepts and to provide recommendations. The course concepts used are Carbon Neutrality, Triple Bottom Line, and Corporate Environmental Responsibility. Carbon neutrality explains how Welimada Tea Estates reduced carbon footprint where they are known as “uncompensated” tea. Triple Bottom Line looks into people, planet, and profit whereas the paper brings out the sustainable practices undertaken from the organization to the estate people. Corporate Environmental Responsibility uses natural resources to reduce negative environmental impacts and costs by focusing on waste management, sustainable events, etc. As recommended in Welimada Tea Estate can use natural resources such as fertilizers, cost-efficient methods such as water management, hydro energy, solar energy, thermal power, wind energy, and more cost-efficient methods that benefit the organization as well as the environment. The company can move into the green concept and use decomposable products that will be less harmful to the environment. Welimada Tea Estates can make better efforts to use sustainable practices for the organization that will increase brand recognition as well as the incremental betterment of the environment as well.

Key Keywords: Sustainability, Carbon Neutrality, Triple Bottom Line CER