Emotional Reduction Techniques to Empower Rural Community A Case Study of Farmers in Anuradhapura and Polonnaruwa

Mr. Prasanna Perera ,Senior Lecturer ,Department of Management ,Faculty of Business
Ms. Shashini Gayanika ,Senior Lecturer / Head ,Department of Economics and Decision Sciences ,Faculty of Business

Abstract :-

In Sri Lanka, many farmers are operating in small scale farming and often face many socioeconomical challenges. Most of these rural farmers suffer from poverty and therefore with negative emotions. When these negative emotions are rooted it adversely affect to their daily life as well as work life. In psychology these negative emotions are examined using emotional reduction therapy. This study was conducted before COVID-19 pandemic, however, has similar effects during the pandemic too, as many people are surrounded with negative emotions. This research paper is aimed at examining the factors of farmers’ empowerment and the resultant productivity of their work life. Its further analyze whether the negative emotions of farmers two methods were used as, Neuro linguistic Programming (NLP) and Emotion Reduction Therapy (ERT). The main objective of this study is to examine the impact of controlled negative towards farmers empowerment considering a sample of 30 families in Anuradhapura and Polonnaruwa Districts. A longitudinal study was conducted with support of trained mobilizer for a period of 12 months. The results reveled that after being treated with ‘intervention techniques’ carefully out of 30 families, 23 (77%) had a positive change in the lifestyle and work life and out of them, 14 had an improvement in their income. The study concluded that emotional reduction methods are effective when continuously practiced and can influence the empowerment.

Key words: emotional reduction method, empowerment, negative emotions.