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Executive Diploma in Sales Management (EDSM)

Executive Diploma in Sales Management is designed to analyze the core management discipline which enriched through social sciences, economics and psychology what will stand as the philosophy of a business entity than being limited to a business function. Best marketing practicing business entities are leading the business sector through enduring customer loyalty. In order to build a strong customer base, enabling the sales force of organization is vital for any profit-oriented business.

Part Time
Duration
Objectives
  • To create an in-depth understanding and knowledge on the discipline of Sales Management.
  • To enhance the ability to understand & analyze challenges and to develop creative solutions in practical sales related problems.
  • To apprise sales professionals with dynamic capabilities to engage with digital marketing platform.
  • To inculcate the desire within participants to pursue further studies in the field of sales Management.
1 Year
Entry Qualifications
  • Those who have completed bachelor’s degree and employed
  • G.C.E A/L qualification with more than 3 years of executive working experience in the relevant field
  • G.C.E O/L qualification with more than 5 years of working experience in the relevant field
  • Those who have completed one year foundation course and employed in the relevant field
  • Those who have completed Certificate course and employed in the relevant field and employed in the relevant field
Programme Contents
  • Management Process and Business Environment
  • Principles of Marketing
  • English for Professional Purposes
  • Sales Management
  • Managerial Economics
  • Research Methods for Marketing Managers
  • Sales Force Compensation
  • Business Analytics
  • Sales Territory Management
  • Sales Innovations & brand activation
  • Strategic Sales Management
  • Independent Field Project

Medium

English

TOP