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BA in Business Communication
UGC Approved – Offered By NSBM

Business Communication being an integral part of every discipline pertaining to the modern corporate sector and the subject being a vibrant field in the global context, BA in Business Communication is a definite value addition to both the professionals and amateurs in the corporate sector. It creates multiple career opportunities and this specialized undergraduate qualification offered locally will train the scholars to be competent communicators in diverse socio-political, cultural and economic situations. BA in Business Communication provides both the theoretical underpinning as well as functional acumen for scholars to be effective communicators in a wide array of sectors and careers to skillfully manage the diversity and fast pace of the contemporary business atmosphere. The degree reasonably blends knowledge of Business Management, Information Technology and Communication in order to groom the learners with understanding and skills in the above disciplines. The choice of subjects emphasizes the necessity to be familiar with the globalized, fast-changing, multi-cultural and multi- disciplined nature of the modern corporate sector. The objective of introducing this novel qualification is to enhance graduate employability in a variety of sectors related to Business Management and Communication through knowledge, skills and attitudinal development in students via exposure to international and local approaches to Communication in a corporate setting.

Full Time
Duration
3 years
KEY FEATURES
  • This programme has been streamlined to encompass Business Management and the necessary tools for Business Communication in modern-day business circles.
  • It strives to give all its students a thorough knowledge as well as the practical professional skills required to steer management through effective communication techniques.
  • Through its curriculum, students are guided to be highly motivated candidates with the ability to think on their feet and communicate effectively in any business setting.
  • Further, this degree, with its wide skill set in both Business Management and Communication, making it an almost interdisciplinary major, opens up a broad scope in terms of employability for all its participants.
PROGRAMME CONTENTS

Year 1

  • Management Process
  • Business Communication
  • Soft Skills Development
  • Financial Accounting
  • Economics for Managers
  • Business Environment
  • Fundamentals of Communication Studies
  • English for Professional Purposes (I)
  • ICT for Communication
  • Marketing Communication

Year 2

  • Introduction to International Business Management
  • Intercultural & Interpersonal Communication
  • Modern World Literatures
  • Advertising
  • Visual Communication
  • Organisational Behaviour
  • English for Professional Purposes (II)
  • Business Ethics
  • Communication via Web-Based Applications
  • Research Methods for Communication Research

Year 3

  • Industrial Training
  • Public Relations in Practice & Theory
  • English for Global Communication
  • Law for Communication
  • Critical Thinking
  • Social Media Management
  • Corporate Communication Management
  • Final Project
ENTRY QUALIFICATIONS

Six passes (with 3 credit passes) in GCE Ordinary Level and Three Passes in GCE Advance Level in a single sitting, in the respective streams stipulated or approved by UGC, at one of the following examinations or an equivalent foreign qualification. Equivalent foreign qualification is defined as the minimum requirement for admission to a similar programme in a UGC recognized university in that country.

  • G.C.E. Advanced Level examination conducted by the Department of Examinations, Sri Lanka
  • G.C.E Advanced Level examination conducted by Pearson Edexel, UK (London A/L)
  • International Advanced Level examination conducted by Pearson Edexel, UK
  • G.S.E Advanced Level examination conducted by Cambridge International Examinations, UK
Course Fee
AMOUNT (LKR)
Year 1 (Full Time) 600,000 LKR
Year 2 (Full Time) 600,000 LKR
Year 3 (Part Time) 600,000 LKR
TOTAL 1,800,000 LKR
Registration Fee -
10,000 LKR
Library Fee -
5,000 LKR

Student Loan facilities are available from BOC, NSB & NDB banks. Send us an inquiry to ask about paymnet plans and loan facilities.

EMPLOYMENT OPPORTUNITIES

This programme offers the opportunity to enter to the mid layer of the Business Communication careers.

Business Communication

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