Advanced Certificate in Marketing Management (ACMM)

The Advanced Certificate in Marketing Management is designed for high achievers who seek to get an understanding on marketing concepts that allow them to be better marketing decision makers in the future. This certificate will provide a firm foundation for those business leaders who want to develop their organizations in a global, changing environment and understand culture, complexity and strategic decision making while maximizing the value for shareholders and customers.

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Part Time

Duration

Objectives

To provide a basic understanding about the key marketing concepts.
To develop the understanding about key functions of marketing management in the modern business context.
To equip participants with the essential leadership proficiencies of facing the challenges in contemporary business environments.
To inculcate the students with required knowledge, skills and passion in the field of Marketing.

4 months

Entry Qualifications

G.C.E O/L qualification with at least 2 years of working experience in the relevant field
G.C.E A/L qualification with more than 3 years of executive working experience in the relevant field
G.C.E O/L qualification with more than 5 years of working experience in the relevant field
Those who are reading for bachelor’s degree

Programme Contents