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Advanced Certificate in Marketing Management (ACMM)

The Advanced Certificate in Marketing Management is designed for high achievers who seek to get an understanding on marketing concepts that allow them to be better marketing decision makers in the future. This certificate will provide a firm foundation for those business leaders who want to develop their organizations in a global, changing environment and understand culture, complexity and strategic decision making while maximizing the value for shareholders and customers.

Part Time
Duration
Objectives
  • To provide a basic understanding about the key marketing concepts.
  • To develop the understanding about key functions of marketing management in the modern business context.
  • To equip participants with the essential leadership proficiencies of facing the challenges in contemporary business environments.
  • To inculcate the students with required knowledge, skills and passion in the field of Marketing.
4 months
Entry Qualifications
  • G.C.E O/L qualification with at least 2 years of working experience in the relevant field
  • G.C.E A/L qualification with more than 3 years of executive working experience in the relevant field
  • G.C.E O/L qualification with more than 5 years of working experience in the relevant field
  • Those who are reading for bachelor’s degree
Programme Contents
  • Introduction to Marketing
  • Fundamentals of business economics
  • Principles of management
  • Academic Writing
  • Operations Management
  • Marketing Communication
  • Advertising and Branding
  • Marketing Research
  • Contemporary Issue in Marketing
  • Marketing Management

Medium

English

Executive Diploma in Sales Management

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