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BSc (Hons) Marketing Management

Marketing is the driving force behind modern business and a topic that impacts upon everyone’s lives. The changing demands of consumers, coupled with environmental, social, and commercial impacts, affect how businesses operate. This degree course aims to develop the students understanding of how both businesses and Marketing Managers function. Marketing management is regularly faced with the need to analyze complex situations, develop a viable plan of action and pursue this plan to successful completion. This course focuses on practice as well as theory.

Full - Time
Duration
Key Features
  • Demonstrate understanding of the holistic nature of marketing in its broadest sense.
  • Use and evaluate theoretical models to explain the elements and integrated nature within which businesses operate.
  • Develop knowledge and understanding of the key functional areas.
  • Analyze the context, content and process of marketing decision making.
  • Gain knowledge of communication / information technology used in the workplace.
  • Gain knowledge & understanding in order to analyze current issues in marketing.
  • Understand the nature of consumer behavior & relationships, and enterprise & innovation in marketing decisions.
  • Appreciate the nature of globalization and evaluate the implications for marketing.
  • Evaluate the influence of differing cultures on business and marketing.
3 Years
Obtain an internationally recognized degree in sri lanka

YEAR 1

  • World of Business
  • Principles of Accounting
  • Personal Development
  • Organizational Communication
  • Economics for Business I
  • Introduction to Finance
  • Economics for Business II
  • Business Law
  • Organizational Behaviour
  • Introduction to Marketing

YEAR 2

  • Business and Market Research
  • Buyer Behaviour & Relationships
  • New Product Development and Marketing Planning
  • Advertising, Brand Management and Marketing Communications
  • Digital Marketing
  • Business Ethics

YEAR 3

  • International Marketing
  • Contemporary Issues in Marketing
  • Marketing Management
  • Corporate Strategy
  • Organizational Leadership
  • Current Issues in Management
Entry Qualifications

Students should have either of following qualifications

  • 3 passes for Advanced Level in a single attempt for core subjects (Local or International equivalent) (London AS Level exams are not recognized as entry criteria)
  • Completion of NSBM foundation programme
  • Completion of Edexcel or BTEC Certified foundation programme (*Subject to the approval of program director)
  • Completion of any other foreign university affiliated foundation programme (*Subject to the approval of program director) And
  • Students should have passed Ordinary Level examination or equivalent including Mathematics and English
employment opportunities

A Plymouth University Marketing degree opens up a range of exciting and rewarding career opportunities in all areas of marketing including marketing management, advertising and marketing research in multinational, small business and not-for-profit sectors. In addition to the good knowledge of marketing and business that you will obtain from the programme, the course also develops a number of key skills and attributes that will be attractive to employers and increase your employability. These include critical analysis, inter-personal communication, strategic thinking and commercial awareness.

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