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BA in Business Communication - UGC Approved

Business Communication being an integral part of every discipline pertaining to the modern corporate sector and the subject being a vibrant field in the global context, BA in Business Communication is a definite value addition to both the professionals and amateurs in the corporate sector. It creates multiple career opportunities and this specialized undergraduate qualification offered locally will train the scholars to be competent communicators in diverse socio-political, cultural and economic situations. BA in Business Communication provides both the theoretical underpinning as well as functional acumen for scholars to be effective communicators in a wide array of sectors and careers to skillfully manage the diversity and fast pace of the contemporary business atmosphere. The degree reasonably blends knowledge of Business Management, Information Technology and Communication in order to groom the learners with understanding and skills in the above disciplines. The choice of subjects emphasizes the necessity to be familiar with the globalized, fast-changing, multi-cultural and multi- disciplined nature of the modern corporate sector. The objective of introducing this novel qualification is to enhance graduate employability in a variety of sectors related to Business Management and Communication through knowledge, skills and attitudinal development in students via exposure to international and local approaches to Communication in a corporate setting.

Full - Time
Duration
Key Features
  • This programme has been streamlined to encompass Business Management and the necessary tools for Business Communication in modern-day business circles.
  • It strives to give all its students a thorough knowledge as well as the practical professional skills required to steer management through effective communication techniques.
  • Through its curriculum, students are guided to be highly motivated candidates with the ability to think on their feet and communicate effectively in any business setting.
  • Further, this degree, with its wide skill set in both Business Management and Communication, making it an almost interdisciplinary major, opens up a broad scope in terms of employability for all its participants.
3 Years
Obtain an internationally recognized degree in sri lanka

YEAR 1

  • Personal Development
  • English for Professional Purposes (I)
  • Introduction to Management
  • English for Global Communication
  • ICT for Communication
  • Fundamentals of Communication Studies
  • Professional Communication
  • World of Business
  • English for Professional Purposes (II)
  • Marketing Communication

YEAR 2

  • Intercultural & Interpersonal Communication
  • Advertising
  • Visual Communication
  • Business Ethics
  • Organizational Behaviour and Communication
  • Corporate Communication Management
  • Law for Communication
  • Communication via Web-Based Applications
  • International Business
  • Research Methods for Communication Research

YEAR 3

  • Internship
  • Final Project

YEAR 4

  • Research Methodology
  • Dissertation
  • Cost Management
  • Project Risk and Quality Management
  • Engineering Professional Issues
  • Project HR Management
  • Project Monitoring, Control, Evaluation and Termination
Entry Qualifications

Six passes (with 3 credit passes) in GCE Ordinary Level and Three Passes in GCE Advance Level in a single sitting, in the respective streams stipulated or approved by UGC, at one of the following examinations or an equivalent foreign qualification. Equivalent foreign qualification is defined as the minimum requirement for admission to a similar programme in a UGC recognized university in that country.

  • G.C.E. Advanced Level examination conducted by the Department of Examinations, Sri Lanka
  • G.C.E Advanced Level examination conducted by Pearson Edexel, UK (London A/L)
  • International Advanced Level examination conducted by Pearson Edexel, UK
  • G.S.E Advanced Level examination conducted by Cambridge International Examinations, UK
employment opportunities

This programme offers the opportunity to enter to the mid layer of the Business Communication careers.

 

 

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